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Online Video Is Fastest Growing Type Of Consumer Service Offering, According...
photo courtesy of zeta.net Currently, social networking represents the world’s most popular type of consumer service, with 1.2 billion users (or 66 percent of the active Internet community) Tweeting,...
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Video Distribution: Give Your Content A Long Life After Creation
When content creators and brands think of video distribution, YouTube comes to mind and off the tip of the tongue. And for good reason, as we noted in a recent post, because YouTube is the most...
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New YouTube One Channel Layout :: Magnet Minute (video)
This week on the Magnet Minute, Amy shares some insight into the new YouTube One layout, which will be rolling out to all channels starting this month. The design gives a one-size-fits-all feel to the...
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Meet Matt Ballek, Magnet’s Director of Strategic Distribution Services
As a new addition to Magnet Media, Matt Ballek, the Director of Strategic Distribution Services, gives the company a presence in the midwest — though his work will expand to and meet the needs of...
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What B2B Buyers Want. And What They Don’t Want, Too.
According to a report from the CMO Council and NetLine, “87% of B2B (business to business) content consumers say that online content has a major (27%) or moderate (60%) impact on their vendor...
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Using SlideShare For Content Marketing :: Magnet Minute (video)
This week on the Magnet Minute, Amy discusses the social media content marketing platform SlideShare, on which you can easily share slides and presentations with your audience. Although the convenience...
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As E-Commerce Grows, Retailers Must Expand And Adapt With It
Shopping used to be something you went to do. You had to go shopping. With the onset of the mainstream internet and e-commerce, that began to change. And with the added proliferation of mobile...
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Facebook Hashtags, LinkedIn Competition, and eBay Window Shopping: Magnet...
After a few weeks’ hiatus, the Magnet Media Labs podcast is back this week, sending you into the weekend with discussion on a variety of tech, social media, and entertainment topics. First of all, in...
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Tomorrow Night: Magnet CEO Megan Cunningham On NYWIFT Panel
Tomorrow night, Wednesday, June 19th, Magnet CEO Megan Cunningham will participate on The New Patrons: Earning a Living With Corporate Video Content panel hosted by the New York Women In Film and...
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Advice On Using Hashtags :: Magnet Minute (video)
This week on the Magnet Minute, Amy shares some advice on how to use hashtags to optimize your social media presence. Facebook recently announced it’ll implement the use of hashtags on its network,...
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Why You Should Make Video Content For Your Brand :: Magnet Minute (video)
This week on the Magnet Minute, Amy discusses a Gigaom article about a study on the status of video content. According to the study, video will be more prevalent than social media in the coming years,...
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‘Think, Make, Reach’ Content Marketing Philosophy: Q&A With Magnet’s Mike...
Mike Raffensperger, the Vice President, Head of Strategic Practice at Magnet, sat down to discuss the company’s ‘Think, Make, Reach’ approach to content marketing, noting that in the current digital...
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Events Happening This Week: Data Visualization Meetup, Happy Hours, And The...
This week is a short one, what with the upcoming holiday. While there aren’t nearly as many tech, digital, and marketing events going on in the city this week as usual, there are still a few awesome...
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PwC Prediction: OTT Market Growth Will Double In Next Four Years
Pricewaterhouse Coopers (PwC) released its Global Entertainment and Media Outlook for 2013-2017, and as VideoInk writes, the report predicts that “growth in the over-the-top (OTT) market will more...
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Three Questions About Your Social Media Strategy :: Magnet Minute (video)
This week on the Magnet Minute, Amy helps you analyze the social networks you’ve chosen for your brand by asking a few questions. Find out if you’re on the right track! First you need to look at a...
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Infographic: The State of Content Marketing 2013
Based on statistics gathered in a recent Salesforce blog post, social media campaign company Wishpond created the following infographic, titled “The State of Content Marketing 2013.” It highlights the...
View ArticleThe Current State of Content Marketing :: Magnet Minute (video)
This week on the Magnet Minute, Amy takes a look at an infographic from Salesforce regarding the state of content marketing in 2013, providing insights along the way. The infographic contains a lot of...
View ArticleMAKERS Seattle: Magnet Presents Think.Make.Reach.
Last week, Magnet was part of an intimate presentation series at MAKERS, the Seattle-based office share from which our Account Manager Allison Crowston works. Along with Mike Raffensperger, Vice...
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Tip Sheet: 5 Tips For Starting And Managing A LinkedIn Group
It’s becoming increasingly important for content marketers to engage audiences in discussion, making an effort to talk with them rather than talk at them. Creating a LinkedIn group can help your...
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Podcasts: Should Your Brand Have One? :: Magnet Minute (video)
This week on the Magnet Minute, Amy talks about the podcasting industry and how it’s booming in the content marketing world. Why is it so popular for brands to create podcasts and what return is there...
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